Web Marketing Manager

Earning Potential: 

$$ - $$$

Job Responsibilities: 

Plans, directs and coordinates all aspects of marketing for the Institute’s web strategies.

Develops web-based project/product strategies that will increase brand awareness.

Recruits, mentors and supervises web specialists and the web team.

Promotes Roswell Park Cancer Institute on Internet search engines.

Knowledge and Skill Requirements: 

Must have the ability to write and speak clearly and convincingly to a variety of target audiences.

Must have experience in designing, implementing and analyzing online marketing programs.

Education and Experience Needed: 

Bachelor’s degree in Business, Marketing, Communications or a related field and the equivalent of five years of full-time marketing/communications experience with knowledge of multi-media, advertising and web content management.

What Can I Do Now?: 

Take Some Classes

If you're interested in a career in web marketing, sign up for marketing, business and computer technology courses in high school.

Get Involved

Ask your guidance counselor about any internship opportunities in marketing or web development.

Contact a local marketing department and ask if it would be possible to shadow or interview their website manager.

Join a school club that involves computer and website technology, business or marketing.

Explore Your Education and Degree Options

University at Buffalo - Communication: Degrees and Policies, Business Administration: Degrees and Policies

Canisius College - Communication Studies, Marketing

Daemen College - Business Administration, Marketing Minor

Buffalo State College - Business Administration

D'Youville College - Business Management

Erie Community College - Communication and Media Arts

Career Terms: